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Dr Fadel Jaoui

Fostering African integration through creative works – the case of the fashion industry

The creative industries, particularly fashion and design, are evolving quickly and drawing career interest within African societies, politics and business. They are expected to provide well-paid jobs and help talented Africans to achieve their full potential. But as a fledgling industry, fashion faces key hurdles, such as establishing the basic infrastructure, gaining access to finance, and developing sales outlets.